Campaign Management
Channel Analysis
Optimize marketing performance across communication channels through integrated campaign strategies.
Audience Intelligence
Build sophisticated customer profiles using behavioral/transactional data and predictive modeling.
Targeting Optimization
Precisely target customers using advanced modeling to identify and re-engage potential buyers.
Testing and Validation
Implement scientific testing to improve marketing performance continuously.
Data Management
Process and coordinate data for accurate, efficient list management.
Analytics and Reporting
Convert campaign data into strategic marketing insights.
Technical Modeling Capabilities
Use computational techniques to predict customer behavior and optimize marketing resources.
Creative Services
Craft compelling direct mail and catalog experiences that capture attention and communicate brand essence.
Production Optimization
Maximize print production quality and cost-effectiveness through strategic design and production management.