WiredResponse, Inc.
Direct Mail | Catalogs | Database Marketing
Direct Mail
Breaks Through the AI-Fueled Digital Noise
Have you noticed anything?
We are being overwhelmed by digital distractions.
Head bowed in a trance. Oblivious due to the infinite stream of algorithmically generated content. It's a slow and subtle transformation of how we consume and interact.
The antidote? Marketing that doesn't fight technology but leverages it while disrupting its digital hypnotic hold.
WiredResponse's direct marketing solutions are based on the art and science of catalog and direct mail marketing.
When paired with rich data, these channels create powerful "+1 relationships" with their digital counterparts that restore brand resonance, authority, and authenticity.
+1 Relationships: Adding direct mail to digital marketing
creates something magical.
A physical interruption in a virtual world.
The very "disruption" that digital promised has itself
becomethe status quo.
While your competitors battle for milliseconds of
attention, a carefully crafted catalog sits on a coffee
table. Commanding presence and demanding nothing.
It's patient, persistent, and, most importantly, REAL.
Think about it. The most revolutionary move isn't to
disrupt the system - it's to transcend it.
The "+1 relationship" isn't just about adding channels
but multiplying impact. When direct mail meets digital,
you reach customers and resonate with them across
dimensions.
Smart brands are embracing digital + direct mail.
Here's why we're winning.
Some things are just simply better together.
Peanut butter and chocolate. Fred Astaire and Ginger Rogers.
Even macaroni would be lost without cheese.
The most outstanding partnerships don't just add to each other - they multiply what's possible. Digital advertising and direct mail are this kind of dynamic duo. It's not just a combination; it's a transformation. And unlike Beavis and Butthead (sorry, guys), this matchup gets results.
When it hits the mailbox, digital engagement spikes. Why? Because humans are analog creatures in a digital world. In an era of digital fatigue, something you can hold creates intimacy. That’s the true power of direct mail.
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The USPS has consistently published research about what happens when you pair the mailbox with the digital ecosystem. According to their 2023 Marketing Mix Report, 60% of direct mail recipients were influenced to visit the sender's website. Physical mail is a bridge to digital engagement.
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The Data & Marketing Association (formerly DMA) found that direct mail's average household response rate is 5%. But this is the kicker—engagement metrics show a measurable lift across both channels when integrated with digital touchpoints. Savvy companies have written their playbooks on this fact, using their print catalogs as sophisticated triggers for digital browsing and purchasing behavior.
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The most compelling evidence comes from the "mail moment" - that physical interaction that digital can't replicate. The USPS's Mail Moments study showed that 67% of consumers view physical mail as more personal than digital communications. When you layer this inherent trust with precision digital retargeting, you're not just adding two channels together but creating a multiplicative effect that respects human psychology and digital efficiency.
Challenged by Integrating Direct Mail Programs into Your Marketing Mix?
Expertise Gap
Many digital-native marketers lack experience with traditional direct marketing channels, making it difficult to reach their target audience effectively. Without seasoned mail/catalog experts, brands struggle to execute programs effectively or evaluate agency proposals.
Channel Integration
Marketing teams struggle to orchestrate direct mail programs with digital advertising campaigns and email marketing. They also lack frameworks for timing, messaging alignment, and performance measurement across channels.
Investment Requirements
Upfront costs, sizable budgets, and delayed results make brands wary of testing traditional direct-response marketing, especially with internal resource requirements and production timelines.
C-Suite Buy In
C-suite decision-makers hesitate to invest in direct mail programs without clear ROI evidence, especially given the higher costs and longer measurement windows compared to digital channels.
Unlock Direct Mail Marketing Success with WiredResponse
Are you ready to maximize the impact of direct mail with digital marketing? Our over twenty years of experience as a top direct marketing company removes the complexity, turning direct mail challenges into powerful marketing opportunities.
From marketing strategy to print execution, WiredResponse provides the frameworks, insights, and proven methodologies to integrate seamlessly into your marketing mix.
Expertise Gap? Our coaching, consulting, and turnkey service options provide flexible solutions based on your needs. This approach simplifies the workflow for digital teams, enabling us to validate and scale direct marketing channels without requiring specialized internal resources.
Channel Integration? We seamlessly integrate direct mail programs into your digital ecosystem using established timing, messaging, and cross-channel measurement frameworks.
Investment Requirements? Our graduated budgeting approach minimizes risk while establishing proof points.
C-Suite Buy In? We deliver clear evidence for C-suite stakeholders through our portfolio of case studies, testing outcomes, and proven ROI models.
Increase Sales Performance, Customer Retention, and ROAS by Choosing
WiredResponse
As a successful direct response marketing company, we’ve helped over 40 clients succeed by leveraging catalogs and direct mail in over 1,400 engagements. These include brands like Disney, Birdies, Tiny Prints, Backroads, Safeway, RedEnvelope, and Discovery.
Direct Marketing Expertise.
Data-Driven Results.
Our direct mail marketing campaigns have consistently delivered exceptional results across various industries.
Food & Beverage: Increased direct mail circulation by 22% with a 29% reduction in CPO.
Health & Fitness: Reduced CPA by 26% with over 19MM pieces mailed.
Women’s Apparel: Achieved a 265% increase in $/Book Mailed from the client’s initial direct mail test.
Subscription: Gained a 24% increase in incremental customer response by adding direct mail to the client’s multi-channel marketing strategy.
B2B/B2C Gifting: Increased catalog circulation by 100% over two years with an average 12% increase in $/Book Mailed per year.
WiredResponse Harnesses Your Brand’s Personality and Crafts
High-Impact Direct Mail Marketing Campaigns
that Deliver Exceptional Results
Let’s face it—catalog and direct mail advertising has never been easy. To succeed, you need a top direct marketing company partnership. Trust our seasoned direct response team to handle everything—from strategic planning and creative development to vendor management and analysis.
We’ll keep your project on track and within budget while delivering service that exceeds expectations. Here’s how it works.
Goals + Objectives Define and agree on what matters most. Goals often include growing revenue, fostering lead generation, retaining customers, and maximizing profitability.
Strategy + Tactics
Develop response-driven solutions that align data, creativity, and timing, as well as offers to drive response and achieve optimal results.
Data + Targeting Leverage CRM and site data by employing strong data management practices to identify opportunities and define your target audience. You can even add personalization to increase response.
Creative Services +
Production
Create compelling, response-driven creative that resonates with your target audience. We optimize printing, mailing, and postage cost centers to boost profitability.
Campaign
Management
Manage the campaign from concept to completion. Negotiate with and oversee all partners. We’ll sweat the details so you don’t have to.
Analysis + Reporting
Put it all together. Analyze direct marketing results, provide actionable insights, and refine strategies for further success.
Are you ready to reimagine your direct mail program strategy? Do you want to increase customer acquisition and retention?
Choose a direct marketing company with proven results.
Contact us today.
Direct Marketing Solutions Tailored to Your Business Needs
That’s the Wiredresponse Way
Whether you’re a lean start-up, an emerging DTC brand, or an established retailer, we have the direct marketing solutions experience to achieve your goals for direct mail, catalogs, and database marketing.
Click below to learn more.
Turnkey Service
Our full-service agency operates as if in-house, treating your business as our own. From strategic planning to creative services to analysis, we will own the channel in every way. Full service. Full stop.
Consulting
Perhaps you have a killer creative team but lack experience in data science and data management or have deep knowledge of printing and postage. We can fill in the missing pieces of the puzzle and set you up for success.
Coaching
You have limited experience with direct mail and catalogs and would benefit from next-level advice.
Or you don’t know where to start. We can help!