WiredResponse, Inc.
Direct Mail | Catalogs | Database Marketing
Direct Marketing Consulting that Delivers Amazing Results
With our expert guidance, unlock the full potential of your direct marketing success. Our data-first solutions drive meaningful engagement, boost ROI, and elevate your brand in today's competitive landscape.
Discover Direct Marketing Consulting That Prioritizes Results-Not Hours
WiredResponse delivers targeted consulting services to transform your direct marketing efforts. From audience segmentation and creative messaging to performance tracking and market trend analysis, we optimize every aspect of your campaigns.
Let us help you refine your customer journey, uncover competitive advantages, and create impactful content. Contact us today to elevate your direct mail strategy!
Competitive Assessment
Map the competitive landscape to identify strategic opportunities and differentiation potential in direct mail marketing.
Market Trends Evaluation
Anticipate and adapt to evolving industry dynamics, technological shifts, and emerging consumer communication preferences
Customer Behavior
Analysis
Decode customer motivations, preferences, and purchasing patterns to create laser-focused marketing approaches.
Target Audience Segmentation
Categorize potential customers to enable hyper personalized messaging and engagement strategies.
Customer
Journey Analysis
Identify touch points where direct mail can create meaningful engagement, reinforce messaging, and drive conversions.
Medium Selection
Choose direct mail formats that maximize impact, resonance, and response potential for specific audience segments.
Creative Design & Messaging
Create compelling visual and copy narratives that emotionally connect and drive customer action through the art of storytelling.
Campaign Timing & Frequency
Optimize contact schedules to maximize engagement, minimize customer fatigue, and align with purchase cycle dynamics.
Performance Metrics
Develop a robust measurement framework to track, analyze, and improve direct mail marketing effectiveness.
Partnerships Review
Provide a pragmatic approach to selecting, vetting, and collaborating with vendors.
Struggling to Find a Direct Marketing Partner That Gets YOU?
Proven Track Record & Credibility
Many direct marketing agencies claim experience, but it is often only agency-related and lacks an understanding of the pressures on the client side.
Strategic Expertise & Innovation
Some partners only execute campaigns and do not provide strategic insights on targeting, creative execution, and cross-channel integration.
Prohibitively High Project Minimums
Prevents smaller or mid-sized brands from testing direct mail effectively.
Limited Service Offerings
Many agencies offer either a limited menu of services or require an all-or-nothing engagement, making it difficult to find a tailored solution.
WiredResponse Offers Data-Driven, Cost-Effective, Customizable Solutions
Proven Track Record & Credibility?
At WiredResponse, we don’t just operate from an agency perspective—we understand the unique pressures brands face when executing direct marketing. With decades of experience and a portfolio spanning multiple industries, we bring real-world solutions that align with your business goals.
Strategic Expertise & Innovation? We go beyond simple campaign execution. Our approach combines deep audience insights, precise targeting, and creative development to ensure your direct mail efforts complement your broader marketing strategy. We integrate direct mail with digital, email, and social to create an omnichannel impact.
Prohibitively High Project Minimums? Unlike agencies with prohibitively high project minimums, WiredResponse provides scalable solutions that allow brands of all sizes to test, learn, and grow. Whether you’re launching a pilot program or expanding an existing strategy, we help you maximize impact within your budget.
Limited Service Offerings? We believe in flexibility. Instead of forcing an all-or-nothing engagement, WiredResponse offers customizable service levels that fit your specific needs. From full-service campaign management to targeted consulting, we adapt to your requirements—not the other way around.
Increase Sales Performance, Customer Retention, and ROAS by Choosing
WiredResponse
As a successful direct response marketing company, we’ve helped over 40 clients succeed by leveraging catalogs and direct mail in over 1,400 engagements. These include brands like Disney, Birdies, Tiny Prints, Backroads, Safeway, RedEnvelope, and Discovery.
Direct Marketing Expertise.
Data-Driven Results.
Our direct mail marketing campaigns have consistently delivered exceptional results across various industries.
Food & Beverage: Increased direct mail circulation by 22% with a 29% reduction in CPO.
Health & Fitness: Reduced CPA by 26% with over 19MM pieces mailed.
Women’s Apparel: Achieved a 265% increase in $/Book Mailed from the client’s initial direct mail test.
Subscription: Gained a 24% increase in incremental customer response by adding direct mail to the client’s multi-channel marketing strategy.
B2B/B2C Gifting: Increased catalog circulation by 100% over two years with an average 12% increase in $/Book Mailed per year.
WiredResponse Harnesses Your Brand’s Personality and Crafts
High-Impact Direct Mail Marketing Campaigns
that Deliver Exceptional Results
Let’s face it—catalog and direct mail advertising has never been easy. To succeed, you need a top direct marketing company partnership. Trust our seasoned direct response team to handle everything—from strategic planning and creative development to vendor management and analysis.
We’ll keep your project on track and within budget while delivering service that exceeds expectations. Here’s how it works.
Goals + Objectives Define and agree on what matters most. Goals often include growing revenue, fostering lead generation, retaining customers, and maximizing profitability.
Strategy + Tactics
Develop response-driven solutions that align data, creativity, and timing, as well as offers to drive response and achieve optimal results.
Data + Targeting Leverage CRM and site data by employing strong data management practices to identify opportunities and define your target audience. You can even add personalization to increase response.
Creative Services +
Production
Create compelling, response-driven creative that resonates with your target audience. We optimize printing, mailing, and postage cost centers to boost profitability.
Campaign
Management
Manage the campaign from concept to completion. Negotiate with and oversee all partners. We’ll sweat the details so you don’t have to.
Analysis + Reporting
Put it all together. Analyze direct marketing results, provide actionable insights, and refine strategies for further success.
