WiredResponse, Inc.
Direct Mail | Catalogs | Database Marketing
Direct Marketing Solutions Tailored to Your Business Needs
Whether you’re a lean start-up, an emerging DTC brand, or an established retailer, we have the direct marketing solutions experience to achieve your goals for direct mail, catalogs, and database marketing.
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Turnkey Service
Our full-service agency operates as if in-house, treating your business as our own. From strategic planning to creative services to analysis, we will own the channel in every way. Full service. Full stop.
Consulting
Perhaps you have a killer creative team but lack experience in data science and data management or have deep knowledge of printing and postage. We can fill in the missing pieces of the puzzle and set you up for success.
Coaching
You have limited experience with direct mail and catalogs and would benefit from next-level advice.
Or you don’t know where to start. We can help!
Struggling to Find a Direct Marketing Partner That Gets YOU?
Proven Track Record & Credibility
Many direct marketing agencies claim experience, but it is often only agency-related and lacks an understanding of the pressures on the client side.
Strategic Expertise & Innovation
Some partners only execute campaigns and do not provide strategic insights on targeting, creative execution, and cross-channel integration.
Prohibitively High Project Minimums
Prevents smaller or mid-sized brands from testing direct mail effectively.
Limited Service Offerings
Many agencies offer either a limited menu of services or require an all-or-nothing engagement, making it difficult to find a tailored solution.
WiredResponse Offers Data-Driven, Cost-Effective, Customizable Solutions
Proven Track Record & Credibility?
At WiredResponse, we don’t just operate from an agency perspective—we understand the unique pressures brands face when executing direct marketing. With decades of experience and a portfolio spanning multiple industries, we bring real-world solutions that align with your business goals.
Strategic Expertise & Innovation? We go beyond simple campaign execution. Our approach combines deep audience insights, precise targeting, and creative development to ensure your direct mail efforts complement your broader marketing strategy. We integrate direct mail with digital, email, and social to create an omnichannel impact.
Prohibitively High Project Minimums? Unlike agencies with prohibitively high project minimums, WiredResponse provides scalable solutions that allow brands of all sizes to test, learn, and grow. Whether you’re launching a pilot program or expanding an existing strategy, we help you maximize impact within your budget.
Limited Service Offerings? We believe in flexibility. Instead of forcing an all-or-nothing engagement, WiredResponse offers customizable service levels that fit your specific needs. From full-service campaign management to targeted consulting, we adapt to your requirements—not the other way around.
Increase Sales Performance, Customer Retention, and ROAS by Choosing
WiredResponse
As a successful direct response marketing company, we’ve helped over 40 clients succeed by leveraging catalogs and direct mail in over 1,400 engagements. These include brands like Disney, Birdies, Tiny Prints, Backroads, Safeway, RedEnvelope, and Discovery.
Direct Marketing Expertise.
Data-Driven Results.
Our direct mail marketing campaigns have consistently delivered exceptional results across various industries.
Food & Beverage: Increased direct mail circulation by 22% with a 29% reduction in CPO.
Health & Fitness: Reduced CPA by 26% with over 19MM pieces mailed.
Women’s Apparel: Achieved a 265% increase in $/Book Mailed from the client’s initial direct mail test.
Subscription: Gained a 24% increase in incremental customer response by adding direct mail to the client’s multi-channel marketing strategy.
B2B/B2C Gifting: Increased catalog circulation by 100% over two years with an average 12% increase in $/Book Mailed per year.
WiredResponse Harnesses Your Brand’s Personality and Crafts
High-Impact Direct Mail Marketing Campaigns
that Deliver Exceptional Results
Let’s face it—catalog and direct mail advertising has never been easy. To succeed, you need a top direct marketing company partnership. Trust our seasoned direct response team to handle everything—from strategic planning and creative development to vendor management and analysis.
We’ll keep your project on track and within budget while delivering service that exceeds expectations. Here’s how it works.
Goals + Objectives Define and agree on what matters most. Goals often include growing revenue, fostering lead generation, retaining customers, and maximizing profitability.
Strategy + Tactics
Develop response-driven solutions that align data, creativity, and timing, as well as offers to drive response and achieve optimal results.
Data + Targeting Leverage CRM and site data by employing strong data management practices to identify opportunities and define your target audience. You can even add personalization to increase response.
Creative Services +
Production
Create compelling, response-driven creative that resonates with your target audience. We optimize printing, mailing, and postage cost centers to boost profitability.
Campaign
Management
Manage the campaign from concept to completion. Negotiate with and oversee all partners. We’ll sweat the details so you don’t have to.
Analysis + Reporting
Put it all together. Analyze direct marketing results, provide actionable insights, and refine strategies for further success.
